http://pasadenaindependent.com/featured/pasadena-marathon-expo-gets-runners-ready/ Covering Pasadena News, Events, Politics and Opinion for the City of Pasadena and Surrounding San Gabriel Valley Communities. On newsstands every Thursday and online every day. Mon, 30 Aug 2010 02:56:06 +0000 hourly 1 http://wordpress.org/?v=abc http://pasadenaindependent.com/featured/pasadena-marathon-expo-gets-runners-ready/comment-page-1/#comment-6116 J.L. Sun, 21 Feb 2010 16:45:37 +0000 http://pasadenaindependent.com/?p=8341#comment-6116 Well, the link said, "Read more...", but no additional content was posted, only pictures. Kinda lame. Interestingly enough regarding the lower turnout this year, Israel Estrada was quoted last week saying, "I attribute this to the city allowing another event to put on a similar event two weeks before ours; the LA marathon doing a great job at their marketing and being so close to our event as well, and the economy – some folks just can’t afford as many races. More than anything, I attribute it to poor marketing on our part and the lack of effectiveness of our media partners. Having little money to advertise has left us with less than 6,000 participants as of today." Well, the link said, “Read more…”, but no additional content was posted, only pictures. Kinda lame. Interestingly enough regarding the lower turnout this year, Israel Estrada was quoted last week saying, “I attribute this to the city allowing another event to put on a similar event two weeks before ours; the LA marathon doing a great job at their marketing and being so close to our event as well, and the economy – some folks just can’t afford as many races. More than anything, I attribute it to poor marketing on our part and the lack of effectiveness of our media partners. Having little money to advertise has left us with less than 6,000 participants as of today.”

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